Marketing Management Case Study Assignment Solutions

 

 

Question 1

Pick n Pay Group reported an outstanding performance in unprecedented circumstances. In the context of the article, critically discuss with Pieter Boone the marketing strategies that Pick n Pay adopted to realise these results.

 

Question 2

In your discussion (from question 1), report to Pieter Boone the environment in which Pick n Pay operates, (Further research is encouraged).

 

Question 3

Pieter Boone is not sure about Pick n Pay “Project Future”, use this discussion as an opportunity to elaborate to Pieter the possible marketing implications of the project launched a year ago to drive modernisation and efficiency, enabled the Group to invest in lower prices, better value and improved service for customers.

 

Question 4

“My very best wishes to Pieter Boone, who takes over from me today. He is an exceptional retailer and well-positioned to take the company into the future with confidence.” In the context of this statement, examine how Pieter can take the company into the future.

 

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